VoL XXXVI, No. 6--- June 1999

CFMS Newsletter

Table of Contents

Why The Federation ................................. Ken Kruschke
Federation Show News ............................. Marion Sampson
Practice Safety ........................................ Richard Pankey
What Are Volunteers? .............................. Hourglass News
All American Awards ................................ Dot & ob Beachler
Atten All Fed. Dir., Editors and Prez .......... Bob Stultz
CFMS Scholarship Honorees .................... Beverly Berg
Exhibitor Workshop .................................. Flyer
Field Trips ............................................... Chuck McKie
Rockhound .............................................. Don Lichtenfelt
Juniors Activities Report............................. Jim Brace-Thompson
Earth Science Studies at Camp Paradise ... Florence Meisenheimer
Petrified Wood Ident at Camp Paradise ...... Isabella Burns
Member Recognition ................................. Cooleen Mcgann
Volcanoes and Chlorine............................. Osage Hills Gem
Great Programs ........................................ Marion Fowler
Historian's Report...................................... Shirley Leeson
An Advertising Campaign for Club Shows .... Brad Smith
Slide/Video Catalog Addition....................... Richard Fuller
A Letter from Carl & Ellen Schultze ............ Carl & Ellen Schultze
Loud & Clear............................................. George A. Loud

To return to the Table of Contents, select CFMSNEWJUN9 on the navigation bar.


WHY THE FEDERATION

by Ken Kruschke, CFMS President
CFMS President

Back in the thirties several Gem and Mineral Clubs felt if they combined their resources and energies as a group or Federation many things could be accomplished that would not be possible to do as individual clubs. Since then the CFMS has grown to over 160 clubs with over 11,000 members. The CFMS along with six other regional federations make up the American Federation of Mineralogical Societies (AFMS).

Many times the question has been asked, "What does the CFMS do for me?" It is a difficult question to answer. Much depends on what you want or need. There are many services available to CFMS members. The most often given quick answer is "The insurance". Insurance is a good answer, however it is only the tip of the iceberg. The CFMS Newsletter is a direct line of communication to all of the clubs. Each club receives three copies, the Federation Director and two other designated people .... usually the Club President and the Bulletin Editor. With the collecting areas being restricted or closed and new legislation being introduced, the Public Lands Access Committee (PLAC) keeps us up to date through the CFMS Newsletter. The Federation now has a web page (www.cfinsinc.org) to help disseminate information.

Bulletin Aids gives assistance and advice to help editors with club bulletins. Field Trip North and South help with guide lines for field trip leaders and field trips. Safety awareness, very important but sometimes an overlooked item. Program Aids gives help to program chairpersons to put on interesting programs. Also there is a Slide Library stocked with many slide and video programs available to clubs at a small fee. If you want a live program, the Podium People are available. Earth Science Studies programs at ZZYZX, in the spring and Camp Paradise, in the fall, are a great learning experience as well as a lot of fun. The laws pertaining to our clubs as non-profit organizations sometimes present problems and we are fortunate to have a Tax Advisor to help us through the maze of regulations.

Each year there is a CFMS Convention and Show. It's always a large show with many guest exhibitors and competitive entries, demonstrators, dealers and special displays. Also there are workshops and of course, a meeting where the Federation's Business is conducted.

These are some of the services and programs available to the members of the CFMS. The CFMS is here to help and assist its members. If there is an area your club needs help in that doesn't seem to be addressed, have your Federation Director bring it to the attention of the Federation.

There are some benefits that are indirect benefits such as the AFMS Rules for competition keeping the standards for all of the various disciplines to a high level, keeping up with the changes in tax laws, tracking possible changes in laws for access to public lands and the exposure to the general public of our wonderful activities.

The Officers, Committee Chairs and Committee people are working rockhounds giving of their time and energies to help, through the CFMS, to make all of its member clubs/societies bigger and better.



FEDERATION SHOW NEWS

by Marion Sampson, Publicity Chair
(Bulletin Editors - Please copy and publish)

CFMS 60th Annual Show & Convention, June 18, 19, 20, 1999

IT'S GETTING CLOSER TO "COUNTDOWN" FOR THE FEDERATION SHOW.

  • Have you sent in your pre-registration and exhibit forms?

  • Check with your Federation Director for forms, maps and accommodations.

  • The deadline for advanced registration is May 1.

  • Deadline for Non-Competitive entry is May 15.

We have plenty of rental cases for $10.00 (no liners). However, exhibitors do not pay admission. So bring out your goodies and design some custom liners to show them off. Cases are the standard upright style. The inside measurements are 45 1/2" long X 22" deep X 22" high.

Stanislaus County Fairgrounds is a great place for a show. The five buildings that we are using are close together and entrance will be under a pavilion between the two largest buildings. All activities will be at the fairgrounds .... Show, Banquet, Editor's Breakfast, Lectures, Competitions, and a spacious cafeteria, serving breakfast, lunch and dinner. Reasonable accommodations are nearby.

To further inspire you to attend, we have planned a good variety of exhibits in our large display cases. In our six-foot see-through cases you will see faceted replicas of famous gems, another exhibit will be an impressive display of opals from different regions. Also, a display of swords and daggers with their hilts decorated with gems. One of our talented metalsmiths, lapidary and carver will present a stagecoach with 6 horses, a Conestoga wagon hitched to a team of spike oxen, and even an old time hearse in a 12 foot case. There will be a display of our State Gem - Benitoite and State Mineral - Gold, and in the darkroom area of the exhibit building, the Fluorescent Mineral Society will feature ten cases of fluorescents by 415 members from 44 U.S. States and countries.

Our large exhibit building will have room for all of these plus about 200 standard exhibit cases displaying the creations of CFMS members from all over California!

The building adjacent to the exhibits will hold all the dealers and demonstrators. The spacious art building will be the site of the banquet. Editor's Breakfast and meeting, and lectures will be held in a building just to the right of the exhibit budding. Everything in a neat package for easy walking and enjoyment.

So, "Y' all flock" to Turlock on June 18, 19, & 20 and see what we have to present to you!!

EDITORS -- FORMER EDITORS -- WANNABE EDITORS

The Editors' Breakfast and Awards will be Sunday Morning, June 20 at the Fine Arts Building on the Fairgrounds. immediately afterwards we will have the Editors' Workshop. Speakers will be Robert Jones, Senior Editor of Rock & Gem magazine and Shirley Leeson, long time Editor and current CFMS Historian. We also plan to have a Question and Answer period to follow. Bring your ideas, suggestions, gripes and we'll air them out. Everyone Welcome!



PRACTICE SAFETY

by Richard Pankey, Safety Chairman

Over the past 2 months I have had many conversations about our CFMS insurance coverage and field trips. Ken Kruschke and others are working to resolve our problems with field trip insurance coverage.

I am a field trip leader, have been on many field trips and have been involved with North Bay Field Trips for many years. Until recently I had not heard of anyone being hurt on a field trip other than a slight cut, scrape or "smashed" finger (many being my own). However, to my dismay I have just heard of 2 significant incidents.

The first involved an onlooker who was severely cut by a flying rock fragment, which required emergency surgery to stop the bleeding and close the wound. The second incident is more disturbing because of its severity and the lack of available information about it. Unfortunately, someone, somewhere on a field trip was killed in a cave-in.

These 2 incidents, and I hope there are not more, brings me to my first point. All field trip, shop and related accidents should be reported to the Federation, the CFMS Insurance Contact, the Safety Chair and the Field Trip Chairs.

Without this information we cannot adequately address the safety needs of our members. Therefore, I would like to be advised when there is an accident on a field trip, in your shop or a related activity. The field trip leader, shop foreman or Federation Director should send me general information on what happened, what injuries occurred, what caused the accident and any other related information. With this information, I can track and address our safety needs.

The second point I want to talk about this month is the CFMS Field Trip Questionnaire for insurance. Question 6 asks, "What precautions will be taken and what safety guidelines will be followed to avoid accident or injury at the field trip?" My first reaction to this question was "they don't provide enough space and I don't have enough time for a complete answer." They don't give any guidance on how specific to be or how much detail they want. In this case, the less said the better. The answer I would use for this question that I believe is applicable to any and all field trips is: We will follow the information and guidelines provided in the CFMS and AFMS Safety Manuals and the CFMS and AFMS Code of Ethics." These 2 manuals and the 2 Code of Ethics address the basics of safety for field trips and collecting.

It is nearly impossible to anticipate every potential hazard or possible safety issue, so PRACTICESAFETY all the time.



WHAT ARE VOLUNTEERS

From Hourglass News via AFMS Newsletter 4/99, Gems of Note 5/99, The Nugget 5/99, et al

Volunteers are like Ford: They have a better idea.
Volunteers are like Coke: They're the real thing.
Volunteers are like Pan Am: They make the going great.
Volunteers are like Dial Soap: They care more, don't you wish everybody did?
Volunteers are like VO-5 Hair Spray: They hold up in all kinds of weather.
Volunteers are like Standard Oil: You expect more and you get it.
BUT MOST OF ALL....
Volunteers are like Frosted Flakes:They're GRRRRRRREAT!!!



ALL AMERICAN AWARDS

by Dot & Bob Feachler, CFMS C-Chairs

The entry period closed March 31, and we are very disappointed to report that only three clubs made the effort to submit an entry. They were the Santa Clara Valley Gem & Mineral Society, the Orcutt Mineral Society and the Whittier Gem & Mineral Society. All three books were sent on to the AFMS Committee for national judging, and we will present the regional results at the Banquet in Turlock on June 19. National results will be available at the AFMS Banquet in Nashville, July 10.

The Santa Clara Club has been entering for several years, and told us that this year's entry was much easier than before, so we seem to have accomplished our simplification objective. Now, if we can just persuade more clubs to try for 1999?



ATTENTION ALL FEDERATION DIRECTORS, CLUB EDITORS AND PRESIDENTS

by Bob Stultz, 2nd Vice President & Editor

You all know the Federation has had some major problems with our insurance. Your Federation Officers have been working on it and you will hear all about it at the Directors' Meeting on Saturday, June 19th, at Turlock. I am urging all the clubs/societies to have their Federation Director or Alternate attend this meeting. We need your ideas and input because you are the Federation.

On another subject, please note: There will be no CFMS Newsletter published next month. This is always the case for the month after the Federation Show and Convention. The next Newsletter will be published the month of August.



CFMS SCHOLARSHIP HONOREES

by Beverly Berg, 1999 Scholarship Chair

This may be a little early, but this coming November, 1999, your Scholarship Committee will be looking for nominations of Honorees. The Honoree does not need to be a member of CFMS, but does need to be involved in some form of Earth Sciences.

At present, we are giving 5 CFMS Scholarships and we are in charge of 2 Robert 0. Deidrick Scholarships. We will not know until the fall how many scholarships we will be able to offer. At that time, we will know how many Honorees we will need.

An Honoree gets to select the college or university of his/her choice that offers accepted geology programs. That chosen school will then select the student that best fulfills the requirements as a recipient. Since 1979, we have a list of 72 people who have been Honorees. This honor carries a heavy responsibility, but also it is an exciting and rewarding task.



EXHIBITOR WORKSHOP

Santa Clara Valley Gem and Mineral Society will host an exhibitor and judges' workshop on Saturday, September 25. Plan now to attend this interesting and informative meeting.

More information will be available in the August Newsletter, together with a registration form and directions to the location.



FIELD TRIPS

by Chuck McKie, Field Trip Chairman-North

A field trip is satisfying thing to do. But if you don't get to your destination, all your good intentions are lost and there is no satisfaction. A field trip leader should LEAD you on your trip. Therefore, I think it behooves me to say a few things about getting to your destination.

Of course, before you depart on a trip, you should make certain that your vehicle is serviced and ready to go. Very few people start out with an empty gas tank. But how many of you take time to check your air supply? The air supply in your tires! Under-inflated tires not only wear off the shoulders much faster but too soft a tire might cause you to lose control of your vehicle, resulting in an accident. But over-inflated tires are just about as bad. The center of the bulging tires wear out very fast because of the small area of contact with the road.

How about your water supply? An empty radiator or low water level can cause your engine to overheat, perhaps warping the engine head. VERY BAD! If you are driving an RV, you also need to fill your water supply tank, or maybe go thirsty.

And your oil needs to be checked. An engine may let you down short of your destination if you let it down on giving it a sufficient supply of lubricant.

Now to get to your field trip site. If you resist the temptation to exceed the speed limit, you will not have the stress on your nervous system nor the worry of receiving a traffic ticket. And if you are traveling in a convoy (even two vehicles is a convoy), the law is to leave a distance between your vehicles that other drivers may pass and pull in between your RVs and safely work their way past you.

When you approach an intersection where you will change highways, watch for the highway signs directing where you will turn and get into the appropriate lane as soon as you safely can. Don't wait until the last minute to change lanes. And don't try to "get ahead of one more vehicle"! At 60 miles an hour, a distance of 100 feet (one car and two empty spaces) will only save you less than two seconds. IS THAT WORTH RISKING YOUR LIFE OR MAYBE ONLY NOT ARRIVING AS EARLY AT YOUR DESTINATION BECAUSE SOMEONE DECIDES YOU ARE NOT GOING TO CUT HIM OFF and you have an "accident?' As far as I'm concerned, that "accident" was not an accident but a deliberate lack of good sense.

Just like if you are following some "jerk" traveling at only 40 or 50 mph about a mile from the turn. If you could magically jump ahead of him (clear to the exit) and you are going at the 55 limit, how much time have you saved? Less than a minute, but since you are not magical, the time saved would be almost nil. But suppose you did save 10 minutes on your trip by taking unnecessary chances, what would you do with all that time? Get out and stretch your legs? Light up a cigarette? - I hope not. Look around, call hello to a friend and the other guy just might drive in before you shut your door.



Rockhound

by Don Lichtenfelt, Rock Writings 8/97 via The Golden Frog 4/99

You might be a rockhound if rocks speak to you and say, "Take me home with you".



JUNIORS ACTIVITIES REPORT

The "Discovery Box"
Making a Traveling Educational Exhibit
by Jim Brace-Thompson, Juniors Chairman

A major service we Federation clubs provide to our communities is educational outreach, be it lectures at the library, assistance to scouts earning badges for earth science and lapidary arts, educational demos at our local shows, or especially - talks to school children. I've found teachers to be eager to bring well-informed speakers into the classroom for show-and-tell with specimens in hand to be passed from eager student to eager student.

These trips are a lot of fun all the way around. The only hard part is organizing what you're going to say and deciding which of the hundreds or thousands of specimens in your collection to bring. One way to make this task a whole lot easier is for your club to put together a traveling educational exhibit or "Discovery Box". Having a consistent set of specimens all packed up and ready to go makes giving a presentation a snap, especially for those times when you're given only a day's notice from a teacher finishing up an earth science unit.

One of the best Discovery Boxes I've seen was put together by the Monterey Bay Mineral Society of Salinas. They've prepared a small wooden box with about a half dozen pull-out specimen trays and a handle on top that's easily stored and transported. They display the box at their local show to get the word out, with a leaflet telling teachers that it's available for loan and giving a club member's phone number. The samples in the trays, a clearly labeled, help students relate their textbook pages to physical things they can see and touch. So what do you put into these trays? Here are some suggestions for a 6-drawer Discovery Box:

1. Rock types. Illustrate the 3 basic rock types: Igneous (basalt, granite, rhyolite, obsidian, etc.); Sedimentary (conglomerate, sandstone, shale, limestone, etc.); and Metamorphic (slate, gneiss, schist, marble, etc.).

2. Forms of Fossilization. Provide examples of molds, casts, replacement, petrification (Arizona wood), permineralization (fossil bone), carbonization (Pennsylvanian leaves on shale), etc.

3. Economic Rocks & Minerals. Show familiar items along with the minerals they came from (nails/iron ore, a fishing weight/galena crystals, a salt shaker/ halite, copper wire or a penny/copper ore, a small oil can/oil shale, a mercury thermometer/cinnabar, a stick of chalk/chalk rock, etc.).

4. Gemstones. For great "ooohs" and "aaahs", include a drawer of rough gemstones alongside their faceted or cabbed forms (jade, quartz, garnet, ruby, opal, sapphire, amethyst, topaz, tourmaline, etc.).

5. Mineral Identification. This drawer should contain specimens that illustrate the hardness scale, a clean streak plate with minerals of different sorts, a variety of crystal forms, minerals illustrating different forms of luster, etc.

6. "Theme Drawer". Keep a final tray open for changes depending on the speaker. For instance, when talking to school kids, I like to introduce them to their state rockhound symbols, so I would include a gold nugget, a large chunk of serpentine, benitoite crystals, and the cast of a saber-tooth cat canine tooth or a model of its skull. Andrei Pashin of the Carmel Valley Society does a great talk on the endless varieties of quartz, with beach sand, big clear crystals, smoky quartz, amethyst, poppy jasper, drusy quartz, petrified wood, and more. Yet another suggestion is to fill the tray with local rocks, minerals, and fossils that the kids can easily find on their own, once they leave the classroom.

At your next club meeting, shanghai a committee for a weekend meeting at the lumber yard, then quickly convene to the best equipped woodworking shop to hammer together your own club's Discovery Box, waiting and ready to be filled by donations from members. And .... as always --- have fun!



EARTH SCIENCE STUDIES AT CAMP PARADISE

by Florence Meisenheimer

The 1999 Earth Science Studies at ZZYZX was such an interesting and successful week, we are all looking forward to the Earth Science Studies in the fall.

The dates - September 12 to 19, 1999 at Camp Paradise. Camp Paradise is one mile from Clipper Mills on highway E 21 out of Marysville. It is not in or near the city of Paradise, California.

Camp Paradise is an old CCC camp, now church owned. Improvements are made each year. It is in the mountains with elevation about 3500 feet. The setting is beautiful, among stately pines.

Facilities are rustic with some double rooms and a number of dorm rooms with cots. Bathrooms and showers are in the buildings. There is ample room for RVs, under the trees with bathrooms and showers nearby. Anyone with an RV might be more comfortable bringing it. Three excellent meals are included; also food is sent out on the field trips.

Workshops include faceting, casting, wire wrapping, stone carving (by hand and with tools), cabbing, bead stringing, petrified wood identification, and perhaps other workshops. Evening programs and entertainment are planned.

All of this for only $190.00 per person for the week is a real bargain. A registration form is in this newsletter. Be early to assure room. This is a very popular Earth Science Studies.

No pets, no fire arms, and absolutely no alcohol is allowed. This is a church camp.

For a registration form, click here!



PETRIFIED WOOD IDENTIFICATION AT CAMP PARADISE

by Isabella Burns, Coordinator

At the CFMS Earth Science, Studies Program, September 12 to 18, 1999 at Camp Paradise in the beautiful Sierras in Northern California, a Petrified Wood Identification Class will be offered.

W. Walton Wright will be the instructor for these classes. Walt has gained fame by helping many people to learn how to identify petrified wood. He has presented Seminars for several clubs in the CFMS and other Federations and he gave a Seminar at the 1996 AFMS/CFMS Show and Convention in Riverside. As one attendee to his seminar said, "We thought we knew all there was to know about Petrified Wood and would not learn anything, but we sure did learn more." This is a wonderful learning experience that you will not want to miss.

This class will be 9:00 am to 4:00 p.m. Monday, Tuesday, Thursday, and Friday. Wednesday, Walt will lead a walking tour at the camp to study present flora and fauna. There will be a field trip at the camp for petrified wood.

The class is the regular cost ($190.00 for the week) of the Earth Science Studies program. This includes rooms in the dorms of this adult camp, meals, and the class that you choose, and evening programs on some phase of earth science. The other classes offered during the week are faceting, bead stringing, metal casting, wire wrapping, cabochon making, and carving. Field trips are held to rock collect, gold pan, museums, etc. Obviously you can not take all classes, but only the one that you desire the most.

The reservation form for this earth science studies program is found in this bulletin.

For a registration form, click here!

Seize this Learning Opportunity
Sign up for a week at Camp Paradise
e




MEMBER RECOGNITION

by Colleen Mcgann

The biggest June recognition award will go to the Motherlode Club for their terrific planning for events and lectures at the Turlock CFMS Show in June 18-20. Hope to see you all there. Now for the club choices.

The Del-Air Rockhound Club presents Michael Lawshe & Keri Dearborn. Keri has grown up in the club and has become an outstanding rockhound like her parents. Keri and Michael have served in many positions as officers of the club; Keri earlier as President and Michael currently as Vice President. They have planned the youth activities for our club show for a number of years, to where we have a good number of Scout and other youth groups attending to take tours and to earn merit badges. They also spearhead the youth activities at our monthly meeting which keeps our young members coming back for more. It is great having their energetic "shot in the arm" '.
Submitted by Dick Flaharty, Fed. Dir.

The Monrovia rockhounds present Ray Ritchey. Ray has been an outstanding member for the last 15 years. He has held almost every office in the club. We think his special talent is making grab bags for our show. He has done a zillion of them and has a real knack of getting people to give him the rocks he needs to put out the high quality bags our club is known for. As he has been at home for the last couple of years, he has really put his heart into it. When he has time, he is also personal secretary and assistant to his lovely wife, Jo Anna Ritchey, CFMS Secretary.
Submitted by Janie Duncan, President

The Capistrano Valley Rock & Mineral Club presents Robert (Bob) K. Jones. Bob joined the club about 10 years ago and soon became involved in club activities. While his career is in banking, he had always been interested in geology and rocks and minerals - particularly on trips with his family. Bob has held various offices, Publicity Chairman (including CFMS Riverside Show in 1996), Ways and Means Chair, President and Treasurer. Bob conducts classes on minerals and geology for local schools, Weblos Scout groups, and YMCA groups. He loves to talk about the various types of rocks and how they are formed. He paints smooth beach rocks into adorable "critters" for the club sale booth. He also enjoys carving in soapstone and other soft stones. He won an Orange County Fair prize for his travertine onyx carving of a Chinese lion. Bob is active on field trips to the Mojave Desert and writes articles for the club newsletter, "The Tumble Rumble".
Submitted by Carolyn Jungwirth, Publicity



VOLCANOES AND CHLORINE

from Osage Hills Gem via The Rock Bag 4/99

Did you know that volcanoes are a natural source of chlorine? One of the big surprises from the studies of the eruption of El Chichon volcano in Mexico is that volcanoes are tremendous chlorine factories. Scientists at the National Center for Atmospheric Research 'in Boulder, Colorado have discovered that the eruption released 40,000 tons of chlorine into the atmosphere. Man-made fluorocarbons were previously thought to be the major source of the chemical in the atmosphere. The discovery of additional natural sources of chlorine in the atmosphere could modify our understanding of the chemistry of the ozone layer.



GREAT PROGRAMS

by Marion Fowler, Program Aids Chairman

Summertime ......

Don't overlook CFMS Slides and Videos.
If you aren't sure how many people will be in town for your next meeting, CFMS Slide or Video programs don't have their feelings hurt by a small turnout, but they'll be of interest to a large crowd, too. Ask another member to help you choose first, second, and third choices from the catalog, and to accept responsibility for actually presenting the program at the meeting. You must order the program at least a month in advance of the meeting date. This gives you time to advertise it in your bulletin and to ask members to bring appropriate items to the meeting, as well as giving the Slide and Video Librarian time to send it to you. Be sure the person who will present the program receives it from you far enough in advance to preview it. (Your society's Federation Director received a copy of the latest Catalog in 1998.)

Don't overlook your own back yard.

  • Public libraries, including those in educational and government institutions, lend videos, too, which are usually available on relatively short notice, often without charge.
  • Some of your members have taken slide photos of their interesting field trips or other experiences of interest. Even if they've already shown them several years ago, their programs would probably bear repeating. Other members may have extensive personal libraries of videos of interest. Just put out a plea in your bulletin if you don't know who these members are.
  • Plan programs in which everyone takes part. "My Favorite Rock" and My Favorite Piece of Jewelry" are two favorites. Another is an auction, silent or otherwise, at which everyone contributes something of value and may make bids.
  • A program on "Safety for Rockhounds" is especially timely now. Call on a panel of members to discuss safety in the workshop, on field trips, storage of collections, and other relevant subjects.




HISTORIAN'S REPORT

by Shirley Leeson, CFMS Historian

Check List for Turlock:

What to bring:

  • Old club/society pins
  • Memorabilia from early CFMS Shows, Show Pins, Patches
  • Old hobby magazines, reference books, text books, for our Historical Reference Library
  • Old pictures, with dates, names, locations, etc.

Many THANKS to CHARLES LEACH for the following club pins:

    Vaca Valley Gem & Mineral Society (this club has disbanded)
    Santa Cruz Mineral & Gem Society
    Estero Bay Gem & Mineral Club (this club has disbanded)
    Vallejo Gem & Mineral Society

Don't forget, if you have any old club pins, even though the club is no longer in existence, please donate them to this project. We would like to have all the clubs represented, even though they might not be around any longer.

Early show pictures are wanted, but they must have names, location, date. They don't do much good is we can't identify who was in the picture and where/ when it was taken.

Show pins, patches, early programs, ribbons, etc. are also wanted.

Your help is appreciated. A letter of recognition will be sent to the club or individual.



AN ADVERTISING CAMPAIGN FOR CLUB SHOWS

by Brad Smith

The success of every club show depends on the extent and effectiveness of its advertising campaign. All forms of media should be considered including radio, cable TV, e-mail, web site, postal mail, newspapers, magazines, hand-out flyers, signs, posters, banners. In each of these areas it is easy to spend large amounts, but it is also possible to get by very inexpensively.

Shown below are a number of strategies used by the Culver City rock and Mineral club to advertise our annual show. None of the ideas are surprising or new, but each is well documented in the show Publicity calendar and is measured for effectiveness each year. Taken together, these techniques let us get the most return out of our limited budget. Internet advertising is quite new to us and is covered in a separate writeup (that was printed in the CFMS Newsletter last month).

  • Two banners strung across major streets.
  • Club web site with a page devoted to the show and a list of dealers with clickable links to their e-mail and web sites.
  • Postcard mailer (1000+) sent to each show attendee who filled out a registration form the previous year.
  • Postcards sent in bulk to dealers who do their own mailings.
  • Flyers printed (30,000 - 4"x4" - pads of 200) for handout at:
        Local handycraft shows and jewelry classes Local schools and colleges
        Lapidary and beading stores
        Dealers who want to distribute
        Town parks & recreation department
        Club members who agree to distribute
  • Cover letter and ten flyers sent to 80 rock clubs in the area
  • Cover letter and flyers sent to Boy Scout and Girl Scout organizations in the community
  • Display in local library for the month before the show. Flyers available as handouts.
  • Posters printed (500 - 8.5" x I I") for display at:
        Local stores and libraries
        Senior centers, churches and farmer's in arkets
  • When possible, live demos are given at stores or malls
  • Events Calendar notices sent to:
        National rock/gem/mineral related magazine calendars
        Local newspaper and magazine event listings
        Radio station and cable TV company calendars
        Internet rockhound show calendars
        Regional AFMS Federation calendars Internet rockhound discussion lists
  • Press release with "human interest" story and picture sent to all local newspapers and tourist magazines.

All the above advertising is accomplished for under $700 plus one-time costs of purchasing the street banners.

It's important to try and gauge the the effectiveness of each of the above efforts. That allows the show to capitalize on things that work and save time and money on areas that don't produce results. One way to get feedback is to have a postmortem meeting to talk about the show before in emory fades. Another is to send the dealers a thank-you note and ask them a number of questions. Finally, we like to ask the show attendees a few questions. Each year as people enter the show they are given a registration form to fill out. Key questions asked are:
    Where did they hear about the shows?
    Would they like to be notified about next year's show?
    Would they be interested in attending a club meeting?

In addition to giving each of our advertising efforts a numerical score (how many saw the ad in .... ), the forms give us a great list of potential new club members. Last year we got over 120 addresses and phone numbers!

Additional ideas are welcomed. Please contact me anytime.



SLIDE/VIDEO CATALOG ADDITION

by Richard Fuller,Slide Librarian

This is a new description of the program, "The Lapidary Artist". The program has not changed, just the description. I just now finished retyping the script and found the original description was sadly inadequate.

Cut this out and tape it in your Slide/Video Catalog.

THE LAPIDARY ARTIST --- (1967)      80 Slides      F-59

See a replica of the United States Capitol Building covered with pearls as well as other outstanding displays at the 1967 AFMS International Show in Washington, DC. Excellent photos of carvings and other projects from many places, this program includes many items from shows all over the UNITED STATES. See Anaheim, California; Salt lake City, Utah; Lincoln, Nebraska; Fort Worth, Texas; Normal, Illinois; Urbana, Illinois; Cincinnati, Ohio; San Mateo, California; Denver Colorado; and others. Might inspire one or more of your group to great things.
About 25 minutes.




A LETTER FROM CARL AND ELLEN SCHULTZE

by Carl and Ellen Schultze

A great bunch of stamps (cancelled) were turned over to Debbie Bunn, President of Fossils For Fun, at the last CFMS meeting. We could not be there. Some delays occurred in getting them out to the Easter Seal offices but Carl is delivering them this morning (April 30th). Thank you for your participation. The Sacramento Philatelic Society sponsors a stamp sale each year that is held at the Easter Seal plant. They earn around $5000 each year for Easter Seal which enables them to buy things that are not included in the annual budget.

Following is a listing of clubs and donations. Two bunches of stamps were not identified so we can't thank those two clubs. If you bring stamps to our next meeting, be sure to identify your club's name so you can receive credit for this project. Thank you: Fossils For Fun Society, Santa Clara Club, Palmdale Gem & Mineral, Mrs. Watson of Dixon gave a large amount of First Day Issues, Wow!, Ken & Nora Hawkins gave a shoebox full of trimmed stamps plus a manila. envelope of stamps, Shoebox of trimmed stamps from East Bay Mineral Society, Peninsula Gem and Geology, large plastic bag of trimmed stamps, Ventura Gem & Mineral Club, Napa Valley Gem & Mineral, Monterey Bay Gem & Mineral, El Dorado Gem & Mineral, San Diego Gem & Mineral.

        Sincerely,         Ellen Schultze, Federation Director, Fossils For Fun,
                :               and Carl Schultze, Ellen's sidekick

In a note to the Editor, Ellen says they plan on being at the next Federation meeting and can gather the stamps themselves. Fossils For Fun has taken over the responsibility of turning the stamps in but asked Carl to be the one who actually delivers them to the Easter Seal offices! So they are still very involved and that is OK with them.



LOUD & CLEAR

by George A. Loud, AFMS Conservation & Legislation Committee Chair

UNIFIED FEDERAL POLICY ON FOSSILS --- Letters Still Needed!!

In my last column I reported that the 1999 Appropriations Bill for the Department of Interior directs:

    The Secretary of the Interior, in consultation with appropriate scientific, educational and commercial entities, should develop a report assessing the need for a unified federal policy on the collection, storage and preservation of these fossils... The committee encourages the Secretary to assess the need for standards that would maximize the availability of fossils for scientific study. The committee expects the Secretary to submit the report to Congress no later than February 1, 1999. In addition, the report should evaluate the effectiveness of current methods for storing and preserving fossils collected from public lands.

Forget the February 1, 1999 deadline. If you have already written your letter to Secretary Babbitt, you may have received a response from William Y. Brown, Science Advisor to the Secretary, advising you that "the Department of Interior will host a public meeting this Spring in Washington, D.C.". On April 15, 1999, 1 telephoned Mr. Brown's office to inquire about the promised public meeting. I was advised that "if' such a meeting is to be held, it will be scheduled for sometime in June of this year.

If you have not yet done so please, please write: The Honorable Bruce Babbitt, United States Department of Interior, Washington, D.C. 20240, to make your views on the subject a matter of public record. Please also send copies of your letter to Senators Thomas A. Daschle and Tim Johnson, which may be addressed as follows:

                        Senator _______________
                        Senate Office Building
                        Washington, D.C. 20510

Given the vast acreage of federal lands, only the amateur community has sufficient manpower to save any significant portion of fossils as they are continuously exposed by weathering.

Proposed Consolidation of BLM Rules for Fossils and Petrified Wood

In my last column I also urged letters to the BLM regarding their "Notice of Proposed Rule Making" which would have "consolidated" rules regarding the collecting of fossils with rules governing the collection of petrified wood. I have been advised by BLM headquarters that they are no longer involved in the drafting of such rules and that responsibility for the matter has been assumed by the Department of Interior. I do not expect any movement with regard to the drafting of such rules until the mandated "Unified Federal Policy" statement has been completed (see above).